Pass performance & the checkout funnel
The Pass tab tells you which products earn their spot on the shelf - and where buyers slip away before paying.
Reading it
- Conversion - viewers who bought; the day-pass price is the biggest lever
- Utilization - sold passes actually used; low utilization inflates breakage
- Breakage - revenue from never-used passes (yours to keep after the refund window)
- The funnel - Viewed → Started → Payment → Bought, with the biggest drop flagged and a suggestion for what to fix