Revenue analytics
The Revenue tab is the money story: how much, from whom, and whether it's compounding.
The four headline numbers
- Net revenue - your take after refunds, in your currency
- Average order value - spend per purchase; rises as longer passes sell
- Repeat customers - share who bought more than once (your loyalty signal)
- MRR - recurring-ish revenue from 30- and 365-day passes
Below the headlines: revenue by week and member-age mix, so you can see both momentum and audience.