The leaderboard: your gym vs your market
The leaderboard answers "how are we doing for around here?" - your standing among FTNSS gyms in your market, without exposing anyone's private numbers.
How to use it
- Rankings are directional (percentile-style), not raw competitor revenue
- Climbing views but flat sales → listing converts poorly; look at photos and day-pass price
- Strong rating + weak views → a visibility problem; tracking links and listing SEO are the levers